THE FUTURE AS WE
Future of retail we believe, is going to be about using technology as an insightful enabler for holistically personalizing and simplifying, the retail experience for today’s consumer. With the power of data, retail businesses can now know more about the consumer than before, with access to richer context (consumer lifestyle, shopping needs and preferences, payment and delivery preferences) to reach out to them and present relevant products and services. Technology helps create an integrated retail experience – from drawing inspiration and discovering products online to continuing with shopping and purchasing offline.
With Fashion retail, online social commerce platforms are becoming popular where people can follow influencers, draw inspiration from their network, stay on top of market trends and take data informed shopping decisions. Fashion brands are getting more exposure and visibility, from their online presence and influence.
Online marketplaces, connecting consumers and suppliers are creating new opportunities for more retailers & brands, to participate in the economy. Brick and Mortar shops are adopting smart POS systems and Inventory management systems that enable them to easily monitor stock levels, closely observe consumer demand in their neighborhood, analyse buying patterns and do pro-active hyper-local sales and delivery.