THE FUTURE AS WE
With increase in consumption of internet on mobile devices and video content in general, the media industry in the middle of a massive transformation. From print media – which was limited to text and image content, to television / radio media – which was limited to audio and video content to digital media – which has removed the limitations on the format of content and has unlocked new opportunities to create and deliver content. Digital media platforms – such as news portals, social media channels, online video platforms and others serve content in text, image, video, audio formats and offer the convenience of consuming content from the mobile phone. With the rise of social platforms, people have great opportunities to participate in the content (in the form of opinion sharing) and media businesses of today, with the power of technology – are opening up a two way street, than one way.
If we were to imagine AI (artificial intelligence) in the media industry, we’d like to see how we could personalize content delivered based on the what the user likes to see, how they’d like to consume it, how they’d prefer responding to it or socializing it with other people. AI needs to be brought in carefully, as an overkill could create a “filter bubble” limiting access to information and opportunities for the user.