Business Challenge
The founding team of OyePaisa.com, approached Codewave to design and develop a web application that’s appealing to young tax payers in India (between 20 – 30 years of age) and that’s intelligently recommending tax saving schemes. The app was intended to take the user through a series of questions about the user’s lifestyle preferences, risk responses and their choices to save money for themselves and family to be able to churn out relevant recommendations.
The web app needed attention at various phases of development – 1) UI/UX of the app to illustrate simplicity and ease. The client team wanted to show beta users the screens as they were designed to get early feedback and improvise. 2) Algorithm for the recommendation engine. The client team had performed elaborate research on the logic for generating recommendations based on user input to ensure results were interesting. 3) Questionnaire flow and results. There was a lot of product thinking needed to nailing the questionnaire experience and making the results page useful.
Solution
Codewave designed and developed OyePaisa’s web app keeping in mind the simplicity and ease of use. This was a challenging project in terms of design – as ‘tax saving’ is in general considered a boring subject by young salaried individuals. The challenge was to make the user experience on the app, playful and light while creating a climate of sensitivity around saving for oneself and family. Another challenge was in developing the recommendation engine, making sure every user input was accurately factored into tailoring the next set of questions and ultimately the recommendations / results.
The app was expected to be built in 3 months, took about 3 – 4 months, with continuos enhancements based on feedback from beta users. This was one of our favorite design projects till date, as it required focused product thinking and closely listening to beta users. The app is now live on OyePaisa.com.
Impact
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”Highlights of our engagement were Codewave’s ability to take on new problems and find creative solutions and teamwork - where they worked closely with our team to get things done
AVR VenkatesaFounder & CEO, Vroom
”Codewave applied an agile development method which resulted in a perfectly customized solution keeping the 3 pillars - Scope, Time, Cost in check & achieving a roadmap which goes beyond my expectations.
Dan GublerFounder & CEO, StaffTimes
”Codewave was very dependable and fully committed to the success of the project. Their 'can-do' attitude and excellent communication made our work together a very positive experience
Yuval GorenCEO, Supermind Apps
”Codewave was exceptional when it came to project management; transparency throughout the project life cycle helped us stay on track. I appreciated their adherence to timelines and quality of the final product.
Cherian SankeyInvestor & Serial Entrepreneur
”Codewave helped us on one of our web application design projects. I had a great time working with the team. Very professional and consumer grade output and excellent customer support!
Sandeep RepakaDigital Transformation Consultant, Enquero
”We have worked with Codewave and must say they bring in-depth technology and product thinking to table. Project manager assigned had a good understanding and business sense and that helped us communicate our requirements very clearly. Very responsive, professional and highly ethical.
Dhivya RaghavanCo-founder, Aapkapainter
”Had a really pleasant experience working with Codewave. The team is highly skilled and are extremely supportive.
Bhargava SimhaProject Manager, Tholasi Prints
