8 min read

Business Challenge

A team of three founders approached us with an aspiration to build an online fashion discovery platform, social at its very core. There are many eCommerce portals like Flipkart, Amazon, Jabong and others where people shop for products they need. There are not many platforms that provide a holistic fashion discovery experience, with real inspiration coming from people. The client needed a web app and mobile apps for Android and iPhone for the first phase with powerful features like “Follow” people, collections & stores and share products using bookmarklet etc.


Codewave designed and developed the platform from ground up, starting from detailed product thinking, understanding the desired user experience on the platform and backend architecture required to support traffic and scale. The URL posting feature allows users to simply post a URL they found interesting, the app pulls all the information from the URL (including images) and makes it available for the user to share it on fqube in just a click. Additionally users can install a bookmarklet on their browsers, just click on it to add a product to fqube from any website. The feed feature allows users to create and edit their feed, follow stores & people, unfollow them anytime and easily manage what they want to see on their feed. All the products are intelligently auto-tagged by the app, so users can discover products by type or use.


Extensive portal with interaction heavy features like URL sharing, Bookmarklet and “follow” ready for market in 12   weeks to get going with user acquisition and store sign ups.
New entrant in fashion discovery, which creates a broader funnel for eCommerce businesses
Potential to monetize with stores signing up, huge opportunity for boutique stores to come online

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