LovePanky.com, an online magazine for dating and relationship, was struggling with an outdated, unresponsive website, while 70% of their readers viewed and read articles from mobile devices. They approached Codewave for having their website redesigned from scratch for responsiveness, enhanced user experience on mobile devices and improved CTR as their main revenue generation was through ads.
Codewave was assigned the task of holistically reconstructing and redesigning LovePanky’s website with a mobile first approach, for responsiveness and improved readership on mobile. We started with the analysis of the current website; drew page layouts that would automatically fit into both desktop and mobile devices; including placing the ad slots optimally on each page, aimed at higher clicks. We decided to give them a mega menu, for higher CTR as it displays top articles within each menu with an image, instead of just a link.
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”Highlights of our engagement were Codewave’s ability to take on new problems and find creative solutions and teamwork - where they worked closely with our team to get things doneAVR VenkatesaFounder & CEO, Vroom
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